Rohit's nukkad

Saturday, August 23, 2008

Worth the wait

I just came back from watching - The Dark Knight at the IMAX theater. You might be wondering its more than a month since the movie was released why did I delay the watch. Well the wait was not intentional it just happened that tickets were hard to get. The experience was one of the most thrilling movie experience I have ever had.

The visuals are truly amazing and the superior sound quality complements it very well. One of the action sequences shot entirely with IMAX camera is the best.
So if you haven't seen Dark Knight yet then look for an IMAX theater near you and enjoy the movie king size.

Tuesday, August 05, 2008

Starbucks offers iced grande for $2

Yes you read the blog title right. Starbucks is going to offer any iced grande beverage for $2 across US. Looks like Starbucks is making all efforts to lure back customers after slower growth rate for the past couple of months.

But before you rush to get your grande Caffè Vanilla Frappuccino from Starbucks there is catch in the $2 beverage offer. Firstly, the offer is available after 2 pm and secondly it is available ONLY to customers who pay a morning visit to Starbucks and are able to reproduce the receipt from the morning visit.

Now is this a smart business move, I would disagree with the Starbucks management team.

The idea behind the strategy is to bring back regular customers to Starbucks in the afternoon by luring them with half priced cold beverages. But this is on the assumption that people are going to keep track of their morning receipts and would make an extra trip to Starbucks to get there trophy drink of $2.

The problem lies in Starbucks drastic expansions made in the late 90s and early 2000's with goal to multiply its stores in the process losing on the its market value. Starbucks needs to think on long term strategy rather than thinking of short term ridiculous marketing gimmicks.

More about the Starbucks $2 iced beverage offer click here

Saturday, August 02, 2008

Funny Sayings

Never be afraid to try something new remember amateurs build the Ark while professional build the Titanic

Love is grand, Divorce is couple of hundred grands.

Politicians and diapers have one thing in common. Both need to be changed regularly and for the same reasons.

I always wanted to be procrastinator but I never got around to it.

A day without sunshine is like night.

Source: Car Talk

Funny Restaurant Sign

With the Olympic just round the corner, Chinese are making all efforts
to make it a great success. One of the efforts is putting signs in English.

One of the local restaurant owner decided to put in his restaurant name in English to attract visitors. So he went online and used one of the Chinese to English translation tools to get the English name. He printed and put up the sign.

Once the sign was up couple of visitors had a nice laugh at the sign.
Making the owner wonder whether if it is anything to do with the new sign in English.

So what exactly did the sign say..... Any guesses ????

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